Social networking platforms have developed significantly in the current digital era, going far beyond simply a way to maintain friendships and exchange memories. They are now effective instruments for gaining money, expanding businesses, and building one's own brand. Instagram (IG) and TikTok, two of the most well-known platforms, provide content producers with previously unheard-of chances to monetarily support their online presence and build a successful company from their following.
Understanding the distinctive qualities and target audiences of TikTok and Instagram is essential before delving into monetization tactics. You must become proficient with the tools, content formats, and user behaviors unique to each platform in order to optimize your earning potential.
Instagram, with its visually-driven content, has become a hub for lifestyle, fashion, beauty, and travel influencers. The platform offers various content formats, including feed posts, Stories, Reels, and IGTV, each with its own set of engagement tools. Instagram's audience tends to skew slightly older than TikTok's, with a significant user base in the 25-34 age range. The platform is known for its high engagement rates and is particularly popular among brands looking to collaborate with influencers.
One of Instagram's key features is its shopping functionality, which allows creators to tag products directly in their posts and stories. This seamless integration of content and commerce makes Instagram an ideal platform for those looking to monetize through product sales or affiliate marketing. Additionally, the platform's robust analytics tools provide valuable insights into audience behavior and content performance, helping creators fine-tune their strategies for maximum impact.
TikTok, on the other hand, is all about short-form video content and viral trends. The platform's algorithm is designed to promote discoverability, making it easier for new creators to gain traction quickly. TikTok's user base is generally younger, with a significant portion falling in the 16-24 age range. The platform is known for its highly engaging and addictive content, with users spending an average of 52 minutes per day on the app.
One of TikTok's standout features is its powerful editing tools, which allow creators to produce professional-looking videos with minimal effort. The platform's 'For You' page algorithm is particularly effective at serving users content that aligns with their interests, leading to high engagement rates. TikTok also offers various interactive features like duets, reactions, and challenges, which can help creators boost their visibility and engagement. The platform's recent introduction of longer video formats and enhanced e-commerce features has further expanded its monetization potential.
While Instagram and TikTok offer great opportunities for content creators, integrating a tool like Sparkle App can significantly enhance your monetization efforts. Sparkle is an all-in-one platform designed specifically for creators to build and monetize their online presence through a link-in-bio website. Here's how you can leverage Sparkle to complement your Instagram and TikTok strategies:
By incorporating Sparkle into your Instagram and TikTok monetization strategy, you can create a more robust and diversified approach to turning your social media presence into a profitable venture. The platform's focus on empowering creators aligns well with the goals of those looking to maximize their earnings from social media.
To turn your IG and TikTok accounts into gold mines, you need to start with a solid foundation. This involves defining your niche, creating a compelling profile, developing a content strategy, and maintaining consistency in your posting schedule. These elements form the bedrock of your social media presence and set the stage for successful monetization.
Choosing the right niche is crucial for standing out in the crowded social media landscape. Your niche should align with your passions, expertise, and target audience's interests. For example, if you're passionate about fitness and nutrition, you might focus on creating content around workout routines, healthy recipes, and wellness tips. The key is to find a balance between a niche that's specific enough to attract a dedicated audience but broad enough to offer various content possibilities and monetization opportunities.
When defining your niche, consider the current trends and gaps in the market. Look for areas where you can offer unique value or a fresh perspective. Remember, authenticity is key on social media, so choose a niche that allows you to showcase your genuine interests and expertise. This authenticity will help you build a loyal following and establish credibility in your chosen field, which are essential factors for successful monetization.
Your profile is often the first point of contact between you and potential followers or brand partners. It's crucial to make a strong first impression. Start with a clear, high-quality profile picture that represents your brand or personality. Your bio should be concise yet informative, highlighting your niche, unique selling points, and any notable achievements or collaborations.
One of the most important elements of your profile is the 'link in bio.' This valuable real estate allows you to direct your audience to your most important content or offerings. This is where Sparkle App can be particularly useful. Instead of just linking to a single webpage, you can create a custom Sparkle landing page that showcases multiple links, products, or services. This allows you to maximize the potential of your single bio link, providing your followers with a rich, branded experience that can significantly boost your monetization efforts.
A well-planned content strategy is the engine that drives engagement and growth on your social media accounts. Start by identifying the types of content that resonate with your audience and align with your niche. This could include educational posts, behind-the-scenes glimpses, product reviews, or entertaining skits. Aim for a mix of content types to keep your feed diverse and engaging.
When developing your content strategy, consider the unique features of each platform. For Instagram, you might plan a visually cohesive feed, utilize Stories for daily updates, and create Reels for trending content. On TikTok, focus on creating short, catchy videos that align with current trends while showcasing your unique perspective or skills. Don't forget to incorporate trending hashtags and audio tracks to boost your discoverability.
With Sparkle, you can take your content strategy a step further. Use Sparkle to create exclusive content or digital products that complement your Instagram and TikTok content. For example, if you're a fitness influencer, you might offer a detailed workout plan or nutrition guide through your Sparkle storefront, while using Instagram and TikTok to share teaser content and drive traffic to your Sparkle page.
D. Consistency is Key: Posting SchedulesConsistency is crucial for building and maintaining an engaged audience. Develop a posting schedule that you can realistically maintain, taking into account the optimal posting times for your audience. For Instagram, this might mean posting to your feed 1-2 times per day, updating Stories several times throughout the day, and sharing Reels 3-4 times a week. On TikTok, aim for at least one video per day to stay visible in the fast-paced For You feed.
Use scheduling tools to plan your content in advance and ensure a steady stream of posts. This not only helps maintain consistency but also allows you to focus on creating high-quality content rather than scrambling for last-minute ideas. Remember, consistency doesn't just apply to frequency - it's also about maintaining a consistent voice, style, and quality across your content. This helps build brand recognition and trust with your audience, which are essential for successful monetization.
Sparkle can play a role in your consistency strategy as well. Use Sparkle's email marketing tools to maintain regular communication with your audience even when you're not posting on social media. This can help keep your followers engaged and increase the likelihood of conversions when you do promote products or services.
By focusing on these foundational elements and integrating tools like Sparkle, you'll be well on your way to turning your Instagram and TikTok accounts into profitable ventures. Remember, building a successful social media presence takes time and effort, but with the right strategy and tools, you can create a thriving online business that leverages the power of these popular platforms.
A large, engaged audience is the foundation of any successful social media monetization strategy. Growing your audience requires a combination of strategic hashtag use, collaborations, active engagement, and trend participation. Let's explore these strategies in detail.
Hashtags are powerful tools for increasing your content's discoverability on both Instagram and TikTok. On Instagram, you can use up to 30 hashtags per post, but it's often more effective to use a smaller number of highly relevant tags. Mix popular hashtags with niche-specific ones to balance reach and targeting. For example, a fitness influencer might use a combination like #fitnessjourney, #workoutmotivation, and #hiitworkout.
On TikTok, hashtags play a crucial role in the algorithm's content distribution. While you can use up to 100 characters for hashtags on TikTok, it's best to stick to 3-5 highly relevant tags. TikTok's Discover page is a great resource for finding trending hashtags in your niche. Don't forget to participate in hashtag challenges, which can significantly boost your visibility on the platform.
Sparkle Integration: While Sparkle doesn't directly use hashtags, you can leverage your hashtag strategy to drive traffic to your Sparkle page. Create a unique hashtag for your Sparkle offerings and use it consistently across your Instagram and TikTok content. This can help create a cohesive brand experience and make it easier for followers to find your monetized content.
Collaborations are a win-win strategy for growing your audience on both platforms. By partnering with other creators in your niche, you can tap into each other's audiences and gain exposure to potential new followers. On Instagram, this might involve co-creating content, hosting takeovers on each other's accounts, or simply sharing and tagging each other's content. TikTok offers unique collaboration features like Duets and Stitch, which allow you to create content that directly interacts with other creators' videos.
Cross-promotion across different platforms can also be highly effective. For example, you might tease your TikTok content on your Instagram Stories, or share snippets of your Instagram Reels on TikTok.
Sparkle Integration: Use Sparkle to create special collaboration offers or exclusive content with your partners. For instance, you could create a limited-time digital product or course with a collaborator and promote it across both of your Instagram and TikTok accounts, driving traffic to a co-branded Sparkle page.
Engagement is a two-way street on social media. Regularly interacting with your followers helps build a loyal community and can significantly boost your visibility on both platforms. Respond to comments on your posts, engage with your followers' content, and use features like Instagram Questions or TikTok Q&A to foster direct communication with your audience.
Consider hosting live sessions on both platforms to connect with your audience in real-time. Instagram Live and TikTok LIVE are excellent tools for Q&A sessions, behind-the-scenes peeks, or live tutorials.
Sparkle Integration: Use Sparkle's email marketing tools to deepen engagement with your most loyal followers. You could offer exclusive content or early access to new products for subscribers to your email list. This creates an additional touchpoint with your audience beyond social media platforms.
Both Instagram and TikTok are driven by trends and challenges, and participating in these can significantly boost your visibility. On TikTok, the 'For You' page algorithm favors content that uses trending sounds or participates in popular challenges. Regularly check the Discover page to stay updated on current trends and adapt them to fit your niche and style.
On Instagram, trends often manifest as viral Reels formats or specific types of posts. While it's important to participate in trends, make sure to put your own unique spin on them to stand out. Creating your own challenges can also be a great way to boost engagement and potentially go viral.
Sparkle Integration: Use trending content to drive traffic to your Sparkle page. For example, if you participate in a viral challenge, you could create a related digital product or service and promote it through your trend-participating content. This allows you to capitalize on the increased visibility that comes with trend participation.
Instagram offers a variety of monetization methods, each with its own strengths and ideal use cases. Let's explore these options in detail to help you determine which strategies might work best for your account.
Sponsored posts are one of the most common and lucrative ways to monetize your Instagram account. As your follower count and engagement rates grow, brands may approach you to promote their products or services. These collaborations typically involve creating content that features the brand's offerings, often with a unique discount code for your followers.
Sparkle Integration: Use Sparkle to create a media kit or portfolio page that showcases your best brand collaborations. This can serve as a professional landing page for potential brand partners, increasing your chances of securing lucrative sponsorships.
Affiliate marketing involves promoting products or services and earning a commission on any resulting sales. This can be an excellent passive income stream, especially if you're already recommending products to your audience. Many brands and retailers offer affiliate programs, or you can join affiliate networks like Amazon Associates or ShareASale.
Sparkle Integration: Create a dedicated page on your Sparkle site for your top affiliate products. This allows you to showcase multiple affiliate offerings in one place, potentially increasing your conversion rates.
If you have your own products to sell, Instagram Shopping can be a powerful tool for turning your account into a virtual storefront. This feature allows you to tag products directly in your posts and stories, making it easy for followers to shop your content.
Sparkle Integration: While Instagram Shopping is great for physical products, use Sparkle to sell digital products or services that complement your physical offerings. For example, if you sell fitness equipment on Instagram, you could offer workout plans or nutrition guides through your Sparkle store.
IGTV, Instagram's long-form video feature, now offers monetization through ads. Once you're eligible, ads will appear in your IGTV videos, and you'll earn a share of the ad revenue.
Sparkle Integration: Use IGTV to create in-depth content that drives viewers to your Sparkle page for even more valuable resources. For instance, you could create an IGTV series on a topic, then offer a comprehensive course or ebook on the same subject through Sparkle.
Instagram has introduced a Reels Play bonus program as part of its effort to compete with TikTok. This program offers financial rewards to creators based on the performance of their Reels.
Sparkle Integration: Use popular Reels to promote exclusive content or services available through your Sparkle page. This allows you to double-dip on monetization – earning from the Reels bonus program while also driving sales through your Sparkle offerings.
By leveraging these Instagram monetization methods in conjunction with Sparkle, you can create a robust, multi-faceted approach to earning income from your social media presence. Sparkle's versatility allows you to expand beyond the limitations of Instagram's native monetization tools, offering you more control and diversity in your income streams.
TikTok, while newer to the monetization game than Instagram, offers several unique opportunities for creators to earn money. Let's explore these methods in detail and see how Sparkle can amplify your earning potential.
The TikTok Creator Fund is a program that pays creators directly for their content based on various factors such as views and engagement. To be eligible, you typically need to be at least 18 years old, have a minimum of 10,000 followers, and have accumulated at least 10,000 views on your videos in the last 30 days.
Sparkle Integration: While the Creator Fund provides a base income, use Sparkle to create additional revenue streams. For example, you could offer exclusive behind-the-scenes content or advanced tutorials related to your popular TikTok videos through your Sparkle page. This allows you to monetize your most engaged fans beyond what TikTok offers directly.
Similar to Instagram, brand partnerships are a major monetization avenue on TikTok. As your following grows, brands may approach you to create sponsored content featuring their products or services. These partnerships can be highly lucrative, especially if you have a engaged, niche audience that aligns well with the brand's target market.
Sparkle Integration: Use Sparkle to create a professional media kit or brand collaboration page. This can showcase your TikTok metrics, previous successful partnerships, and audience demographics, making it easier for brands to see your value. You could also use Sparkle to offer additional value to brand partners, such as hosting giveaways or exclusive offers for your most engaged followers.
TikTok's Creator Marketplace is a platform that connects brands with creators for potential collaborations. Once you're invited to join (typically based on follower count and engagement rates), you can create a profile showcasing your niche, audience demographics, and previous brand collaborations.
Sparkle Integration: While the Creator Marketplace is great for finding partnerships, use Sparkle to showcase your full range of offerings to potential brand partners. This could include case studies of previous successful collaborations, detailed audience insights, or examples of how you can extend a TikTok campaign to other platforms or formats.
TikTok's live streaming feature offers another monetization opportunity through virtual gifts. During a live stream, viewers can purchase and send virtual gifts, which translate to real money for the creator. To be eligible for live gifting, you typically need to be at least 16 years old and have a minimum of 1,000 followers.
Sparkle Integration: Use your TikTok live streams to promote exclusive content or services available through your Sparkle page. For example, you could offer special discounts or early access to new products for live stream viewers, driving them to your Sparkle store.
TikTok has recently introduced features that allow creators to sell merchandise directly through the app. This can be an excellent way to monetize your personal brand, especially if you have a loyal following.
Sparkle Integration: While TikTok's merchandise feature is great for physical products, use Sparkle to expand your offerings to digital products. For instance, if you sell branded t-shirts on TikTok, you could offer digital design templates or an e-book on brand building through Sparkle. This allows you to cater to fans who want to support you but may not want physical merchandise.
Creating content that not only engages your audience but also drives conversions is crucial for monetizing your social media presence. Let's explore some key strategies for crafting content that can turn your followers into customers or clients.
Storytelling is a powerful tool for creating emotional connections with your audience, which can lead to higher engagement and conversions. On both Instagram and TikTok, focus on creating narratives that resonate with your followers. This could involve sharing personal experiences, customer success stories, or even fictional scenarios that highlight the benefits of your products or services.
Sparkle Integration: Use Sparkle to create in-depth storytelling content that complements your social media posts. For example, if you share a brief success story on TikTok, you could direct viewers to a full case study or detailed tutorial on your Sparkle page. This allows you to maintain the quick, engaging pace of TikTok while still providing value-rich content for your most interested followers.
A clear and compelling call-to-action (CTA) is essential for driving conversions. Whether you're asking followers to visit your website, purchase a product, or sign up for a newsletter, your CTA should be direct and easy to follow.
Sparkle Integration: Create custom landing pages on Sparkle for specific CTAs. For instance, if you're promoting a new course on Instagram or TikTok, create a dedicated sign-up page on Sparkle that continues the narrative from your social media post. This creates a seamless user experience and can increase conversion rates.
One of the keys to successful monetization on social media is finding the right balance between entertaining content and promotional material. Your followers are primarily on these platforms for entertainment or information, not to be sold to constantly. A good rule of thumb is the 80/20 rule: 80% of your content should provide value to your audience (entertainment, education, inspiration), while only 20% should be directly promotional.
Sparkle Integration: Use Sparkle to host your more promotional content, keeping your social media feeds primarily focused on value-rich, entertaining content. For example, you might share fun, engaging videos on TikTok, with occasional mentions of exclusive content or products available through your Sparkle page. This way, you maintain the entertainment value of your social media presence while still creating opportunities for monetization.
User-generated content (UGC) can be a powerful tool for driving conversions. When your followers see real people using and enjoying your products or services, it builds trust and credibility. Encourage your audience to create content featuring your offerings by running contests, challenges, or simply by regularly featuring UGC in your posts.
Sparkle Integration: Create a dedicated page on your Sparkle site to showcase the best UGC. This not only provides social proof for potential customers but also encourages more followers to create and share content featuring your products or services. You could even offer exclusive discounts or access to those whose content is featured, further incentivizing UGC creation.
By implementing these strategies and leveraging Sparkle alongside your Instagram and TikTok efforts, you can create a comprehensive monetization strategy that maximizes your earning potential across platforms. Remember, the key is to provide value to your audience consistently while strategically guiding them towards your monetized offerings.
To truly turn your IG and TikTok into gold mines, you need to understand your performance and continuously optimize your strategy. Both platforms offer robust analytics tools that can provide valuable insights into your content's performance and audience behavior.
Instagram Insights provides a wealth of data about your account's performance, including reach, impressions, and engagement rates. Pay close attention to which types of posts perform best in terms of engagement and reach. Look for patterns in the content themes, posting times, or hashtags that seem to resonate most with your audience.
Sparkle Integration: While Instagram Insights gives you platform-specific data, use Sparkle's analytics to track how your Instagram traffic converts on your Sparkle page. This can help you understand which types of Instagram content are most effective at driving actual sales or sign-ups, not just engagement.
TikTok's analytics platform, accessible through TikTok Pro accounts, offers insights into video performance, follower growth, and audience demographics. Pay close attention to metrics like average watch time and completion rate. These can give you a good idea of how engaging your content is and whether viewers are sticking around for the entire video.
Sparkle Integration: Combine TikTok's analytics with Sparkle's to get a full picture of your funnel. For example, you might find that certain types of TikTok videos drive more traffic to your Sparkle page, but other types result in higher conversion rates once visitors are there. This insight can help you optimize both your TikTok content and your Sparkle page for maximum results.
A/B testing, or split testing, is a powerful way to optimize your content strategy on both platforms. This involves creating two similar versions of a post with one key difference (e.g., different captions, hashtags, or posting times) and comparing their performance.
Sparkle Integration: Use Sparkle to create different landing pages for your A/B tests. For instance, you could create two slightly different product descriptions or page layouts and see which one converts better when you drive traffic from your social media posts.
The key to successful optimization is not just collecting data, but acting on it. Regularly review your analytics and use the insights to inform your content strategy. If you notice that certain types of posts consistently underperform, consider phasing them out or finding ways to improve them. Conversely, when you identify high-performing content, think about how you can create more similar posts or repurpose that content across different formats.
Sparkle Integration: Use Sparkle's scheduling and email marketing tools to test different timing strategies for your content and promotions. This can help you identify the optimal times not just for posting on social media, but for sending emails or launching new products on your Sparkle page.
In the world of social media monetization, your personal brand is your most valuable asset. It's what sets you apart from other creators and makes your audience want to engage with your content – and ultimately, buy your products or services.
Authenticity is the cornerstone of a strong personal brand on social media. In a landscape saturated with polished, curated content, genuine authenticity can be refreshingly appealing to audiences. This doesn't mean sharing every aspect of your life, but rather being true to your values, passions, and personality in the content you create.
Sparkle Integration: Use Sparkle to create a more in-depth "About Me" page or personal manifesto that goes beyond what you can share in an Instagram or TikTok bio. This gives your most engaged followers a chance to connect with you on a deeper level, strengthening their loyalty to your brand.
Your voice – the way you communicate with your audience – is a crucial part of your personal brand. This includes your writing style in captions, the way you speak in videos, and even the types of emojis or slang you use. Develop a voice that feels natural to you and resonates with your target audience.
Sparkle Integration: Use Sparkle's blog or newsletter features to further develop and showcase your unique voice. This gives you a platform for longer-form content where you can really let your personality shine through.
While Instagram and TikTok can be powerful platforms for monetization, building a strong personal brand often involves expanding your presence beyond these platforms. Consider starting a YouTube channel for longer-form content, a blog for more detailed written pieces, or a podcast to engage with your audience in a different format.
Sparkle Integration: Use Sparkle as your central hub for all your content across platforms. You can create a custom page that links to all your social media profiles, your blog, your podcast, and any other platforms you use. This makes it easy for your audience to find and follow you across the web, strengthening your overall brand presence.
As you turn your IG and TikTok into gold mines, it's crucial to navigate the legal and ethical landscape of social media monetization. Adhering to guidelines and best practices not only protects you legally but also helps maintain trust with your audience.
Transparency is key when it comes to sponsored content. Both the Federal Trade Commission (FTC) in the United States and similar bodies in other countries require clear disclosure of material connections between influencers and brands.
Sparkle Integration: Use Sparkle to create a transparent disclosure policy page. This can detail how you handle sponsored content, affiliate links, and other monetization methods across all your platforms, including Instagram and TikTok.
Understanding copyright law is essential for content creators. While it's tempting to use popular music or clips from movies or TV shows in your content, doing so without permission can lead to copyright strikes or even legal issues.
Sparkle Integration: Use Sparkle to host original content or properly licensed materials that you can safely use across your social media platforms without copyright concerns.
Both Instagram and TikTok have their own set of community guidelines that you must adhere to. These cover a range of issues from hate speech and harassment to nudity and violence. Familiarize yourself with these guidelines and ensure your content always complies, even when pushing creative boundaries.
Sparkle Integration: Create a page on your Sparkle site that outlines your personal content guidelines. This can help set expectations for your audience and demonstrate your commitment to ethical content creation.
By integrating Sparkle with your Instagram and TikTok strategies, you can create a more robust, diversified, and professional approach to social media monetization. Sparkle's tools allow you to expand beyond the limitations of individual social media platforms, giving you more control over your brand, your content, and ultimately, your income streams.
As you work towards monetizing your social media presence, it's important to be aware of common mistakes that can hinder your progress. Let's explore some of these pitfalls and how to avoid them, incorporating Sparkle into our solutions.
It might be tempting to boost your numbers quickly by purchasing followers or likes, but this strategy almost always backfires. Not only can it lead to account penalties from the platforms, but it also damages your credibility with real followers and potential brand partners.
Solution: Focus on organic growth strategies like consistently posting high-quality content, using relevant hashtags, and engaging with your audience genuinely. Use Sparkle to create valuable lead magnets or exclusive content that encourages real, engaged followers to join your community.
Social media is about building relationships. If you're only posting content without engaging with your followers, you're missing out on a crucial aspect of building a loyal community.
Solution: Set aside time each day for audience interaction. Use Sparkle's email marketing tools to send personalized messages to your most engaged followers, making them feel valued and heard.
Sporadic posting can cause your audience to lose interest and the algorithm to deprioritize your content.
Solution: Use content planning tools to schedule your posts in advance. Leverage Sparkle's scheduling features to plan out your content across platforms, ensuring a consistent presence both on social media and on your Sparkle page.
While participating in trends can boost your visibility, relying too heavily on trend-based content can make it difficult to build a lasting brand.
Solution: Strive for a balance between trend participation and creating evergreen content. Use Sparkle to host your evergreen content, such as comprehensive guides or timeless advice, while using Instagram and TikTok for more trend-based, ephemeral content.
As you build your social media monetization strategy, it's crucial to think not just about immediate gains, but also about long-term sustainability. Here are some strategies for future-proofing your social media gold mines:
Social media algorithms are constantly being updated, which can significantly impact your content's visibility and engagement.
Solution: Regularly check official platform announcements and reputable social media news sources. Use Sparkle to build a direct relationship with your audience through email marketing, reducing your dependence on social media algorithms.
Both Instagram and TikTok frequently introduce new features and tools for creators.
Solution: Be among the first to experiment with new features. Use Sparkle to create landing pages or products that complement these new features, maximizing their monetization potential.
Relying too heavily on a single monetization method or platform can be risky.
Solution: Use Sparkle to develop multiple income streams beyond what's available on Instagram and TikTok. This could include selling digital products, offering online courses, or providing coaching services.
Turning your Instagram and TikTok accounts into gold mines requires a multifaceted approach. By understanding the unique features of each platform, creating engaging content, leveraging various monetization methods, and continuously optimizing your strategy based on data, you can build a thriving online business.
Integrating a tool like Sparkle into your strategy can significantly enhance your monetization efforts. Sparkle's all-in-one platform allows you to create a centralized hub for your brand, offering diverse monetization options beyond what's available on individual social media platforms.
Remember, success on social media isn't just about follower counts or viral posts. It's about building genuine connections with your audience and providing them with content they find valuable. Stay true to your passions and values, be consistent in your efforts, and don't be afraid to experiment and learn as you go.
With dedication, creativity, and the right tools, you can transform your social media presence into a profitable venture. Start implementing these strategies today, and watch as your Instagram and TikTok accounts become true gold mines of opportunity.
